The story
The Shanghai Watch Company, founded in 1955, has a rich heritage in the horological industry, known for its commitment to craftsmanship and innovation. Among its notable timepieces is the Shanghai Watch Company 7120, a model that encapsulates the brand's dedication to precision and style. The 7120 is celebrated for its classic design, combining traditional watchmaking techniques with modern aesthetics, making it a sought-after choice for both collectors and enthusiasts.
With this simple watch from the Shanghai Watch Company, which contains the eponymous logo and name on the dial, the idea was to make the logo descriptive of the design.
The visual is of the old streets of shanghai in the foreground, the pearl tower of the iconic skyline in the background. The style is impressionistic to create the feeling of rain, smokey, fog or some other atmosphere to evoke the sights, sounds and smells a visitor to Shanghai experiences. The dial is flanked by red lanterns to assist with the creation of perspective and depth which is challenging an such a small canvas with such detail.