Ghost of Iwuyema

During the 1970s, Yema emerged as a prominent French watchmaker, renowned for its innovative designs and exceptional craftsmanship. Founded in 1948, the brand gained significant recognition in the 1970s for its pioneering contributions to both mechanical and quartz watch technology. This decade marked a period of bold experimentation, as Yema introduced a variety of models that combined functionality with distinctive style, appealing to both sports enthusiasts and fashion-forward consumers. Notably, the Yema Superman, a diver's watch, became iconic for its robust construction and water resistance, solidifying the brand's reputation in the competitive watch market.

The edgy case shape of this Yema watch along with the lugs are reminiscent of the breast plate found on suits of samurai armor. The design for this watch is inspired by Japanese woodcut prints (hence the limited color palette of red, black and white), as well as the landscapes brought to life by the game 'Ghost of Tsushima'.

The lifestyle of these warriors was characterized by honor, discipline and extreme skill, but paired with loneliness, callousness and living with the constant presence of death. The pageantry of the ancient warriors; the armor, the swords, the language, the use of Japanese military strategy in business often forgets the other aspects of living in this way, and is something that this watch aims to remind the wearer of.